As a creative force behind the startup 'LikeLouis,' renowned for its exceptional Hard Kombucha offerings, I played an instrumental role in shaping its visual identity and messaging strategy.
Collaborating closely with one of the founders, we embarked on a transformative journey, steering the brand's aesthetic from a conventional, sun-drenched vibe to a distinctive blend of authenticity, edge, and analog charm. This evolution not only captured the essence of LikeLouis but also mirrored its forward-thinking and innovative ethos, resonating deeply with its target audience.
